Sadie Hoyt
| Pianist & Music Educator |
Sadie is a classical pianist, who is passionate about education and performance. She offers beautiful Chamber Music Concerts for Weddings, Home Concerts & Private Events — often alongside talented musicians. As an Educator, she also teaches piano & musical fluency to children & adults with a special focus on the classical genre.
classical - elegant - musical
Our special focus for this project:
Brand Identity: New Logos
It was important to create a new logo with typography that felt aligned with her brand essence of “Classical & Elegant” yet still modern, minimalist and personal. So we introduced a script font for the personal touch and created a clean, elevated Primary and Submark Logo using just her initials.
Website Redesign
Sadie has two sides to her business: Performance & Education — alongside digital resource products on her site. Therefore, she needed a site that made this distinction clear to her viewers - but that was also beautiful, had the capacity for e-commerce and easy for Sadie to update her website and add new products in the future - all by herself.
the design experience
“I feel really confident going all out with the marketing now that I have a website and brand I'm really proud of! I’ve received so many compliments and it’s a website that perfectly reflects both my brand, personality and the philosophy behind what I do :)
My email subscribers have been going up on average about 10 per week. I think I started with about 40 subscribers, and now I have 158! I also just had my first podcast interview, which was definitely thanks to the podcast host finding my new website and wanting to interview me about my free classical music resources!
People say it's beautiful, that they love to "wander" through its pages, and that its very design and pleasing form encapsulates the beauty of classical music...so I'd say that's pretty high praise for Emily’s lovely work!
— Sadie Hoyt
