By working with you to create a customized SEO strategy plan that is specifically designed for your niche, an SEO specialist can help you increase your visibility on search engines, drive more organic traffic to your site, and ultimately achieve your goals of higher conversions, better brand engagement, and increased revenue.

Email marketing is a crucial aspect of any small business or freelancing career. It's important to choose the right platform that fits your needs and goals. In this article, we will compare Flodesk and Mailchimp to help you make an informed decision. We'll cover their features, pricing, and user-friendliness to give you a clear understanding of which one is best for your business.

Building a brand personality takes time and effort, but it's worth it! A strong brand personality not only helps you connect with your target audience, but it also makes your brand more memorable and sets you apart from the competition.

A successful brand strategy will include elements like defining your target audience, understanding their needs and pain points, developing a unique brand personality, and ensuring consistency in your branding and marketing efforts.

As a business owner or marketing professional, it's important to have a clear and consistent brand identity to connect with your target audience. One way to do this is through the use of brand archetypes, which are archetypal themes that represent fundamental human motivations and help create an emotional connection with consumers. In this blog post, I'll be exploring the 12 brand archetypes and how you can use them to create a strong brand identity and drive marketing success.

When you need to write your own website copy, I have two key online tools I recommend everyone use. When you’re ready to hire a professional copywriter, I tell you what to look out for, and what makes great website copy that converts visitors into clients.

When starting out, it can be tough to know where to invest your money first. After having experimented various ways with clients, I’ve discovered the four best practice steps to build your new website: Brand strategy, website strategy, website copy and then design.

Find out what logo file you should upload to your website. I share the difference between different file types like SVG and PNG, and why you need BOTH raster and vector files.

Sharing the four different logos variations you need to optimise your website, and when to use each of them. The different types of logos you will need: Primary, Secondary, Submark and Favicon.